When thinking about some of the most important steps to take when opening a new business, what comes to mind? For many new business owners, it may seem like a good idea to hold off on major marketing efforts until things stabilize. What many new owners may not realize is the significance of marketing efforts. Marketing can not only increase awareness within your community, but it can help bring in interest from your target audience. 

While some new businesses may not be able to implement a full marketing plan, there are a number of great opportunities to market your business through social media. Social media marketing has seen significant growth in recent years, as social media becomes more popular around the world. There are a few great ways to utilize social media marketing as a new business that is both effective and affordable. 

Create A Social Media Plan
One of the most common mistakes that businesses make with social media marketing is not creating a detailed plan of action. Creating a detailed marketing plan can provide a clear outline of your goals and steps on how to achieve them. To complete the social media plan, begin by listing your goals and how they can be achieved. Make sure to list the work that will be completed on each social media property, as this can help determine what tactics are working. Additionally, create a social media calendar that tracks any content and where it will be posted. These steps can help ensure that your social media marketing plan is thorough and logical. 

Do Research On The Best Properties
Most businesses will likely utilize popular social media properties like Twitter and Facebook, as these can be very beneficial for nearly any industry. It is important to do research on the best properties for your specific industry, as this can ensure that you are making the most out of your social media marketing efforts. Look for social media properties that are more tailored for your specific industry or target market, and see how it can be used for marketing purposes. Creating a mix of general properties and industry-specific properties can greatly increase your business’s reach over time. 

Create A Mix Of Content
When creating content for a business’s social media presence, it can be tempting to only create promotional content. While promotional content is important, it should not be the only thing that is shared on your business’s social media. Incorporate informative and interesting content from your industry that your target audience will be interested in. For example, if your business focuses on residential real estate, include helpful content and tips about the real estate industry that homeowners and future homeowners would find helpful. This can increase the level of trust within your industry and target audience.