In today’s workforce, one of the most common ways for professionals to increase their knowledge of an industry is by reading books from leaders and innovators in the industry. Using books to learn more about one’s industry can not only help them improve their skills as a professional, but it can also help them to better understand their industry as well. Professionals working in marketing and public relations should consider reading some of these well-known books. 

Contagious: Why Things Catch On
For both marketing and public relations professionals, it is crucial to gain a strong understanding of what makes a product or idea spread. The book, “Contagious: Why Things Catch On,” by Jonah Berger examines how a product or idea catches on in more detail. This is an important book for marketing and pr professionals because it can help them gain a better understanding of what types of things gain traction. The book also examines the impact that things like word-of-mouth have on helping a product of ideas spread, which can provide helpful insight for marketing and PR professionals. 

The News Rules Of Marketing And PR
The way that the marketing and PR industries function has changed quite a bit, especially in recent years. In his book, “The New Rules Of Marketing And PR,” David Meerman Scott talks about how these industries have been disrupted by the evolution of technology and the internet. He focuses on the benefits of online communication and provides great insight into how to use this to one’s advantage. Professionals who work specifically in digital marketing should add this to their reading list. 

Content Trap: A Strategist’s Guide to Digital Change
A major area of marketing and public relations is content marketing. Content marketing is utilized with both print and digital marketing, making it important to have a strong content plan. “Content Trap: A Strategist’s Guide To Digital Change,” by Bharat Anand, examines the significance of having strong content and why businesses should focus on this aspect. The book also provides tips on improving content in the digital age. 

While these are a few examples of great books on marketing and public relations, there are many other options to consider. Learn more about great resources within marketing and public relations by visiting