It’s no secret that marketing is always important when it comes to building a business. What many professionals may not know is the impact that public relations also has on building brand. A public relations initiative offers advantages not found with other marketing options. A critical advantage of public relations is that it helps establish credibility for a company, product or person with a targeted customer group by capitalizing on the influence of third parties. Here are three action items to get you started.

Do Your Homework
Before developing your public relations strategy, it is essential to do your homework first. Put together a detailed plan for your PR efforts to help give you a better idea of how you will achieve them. The plan should outline your main goals, target audience, and specific approach. In doing so, you get a better understanding of the PR vehicles that give you the best chance for long-term success. The main goals and target audience can affect your plan of action, so this is an important step. 

Take Advantage of Press Releases
One  important PR strategy that can be taken advantage of is a press release. Press releases are a great way to share important information about your business and can be promoted in a variety of ways. If your business has an exciting announcement to share, such as a product launch or winning a coveted award, consider publishing that news in a press release. Once the press release is published by the media or on your website, you and share it on  your social media properties to help increase your reach. 

Analyze Your Efforts
This may seem obvious, but it is essential to measure any results from your PR efforts. In doing so, you can better understand what strategies have been working and what strategies could be removed. This will also help ensure that you are using the most effective methods and not wasting any time or resources. With continued analysis and adjustments as needed, you can implement a successful public relations strategy. 

Taking the time to implement a well-thought out public relations plan can be an effective way to increase your visibility in your target markets. Want to learn more about how to master your PR strategy? Visit Sterling Kilgore’s website at