When I started my business 25 years ago, we had two computers. One that the graphic designer used and one for our administrator. It is hard for me to believe now that I didn’t have one. I used a legal pad to do my writing. We had an email address that ran through a local server so the email was something like sterling@KWOM.com, whatever that was. We checked it once a day before we went home. Seriously. This environment didn’t last long, because it was less than a year before all that changed and a computer, albeit large, was sitting on my desk.

Today, all of my staff has their own laptops, their own email, etc. and we are on email constantly, like all office environments in our industry. The rise of the internet has been a major factor in how businesses utilize technology today, and this is especially true for marketing and public relations professionals. And it is a good thing. There is now a plethora of channels we have available to reach our target audience with messaging that is of interest to them and through whatever way they prefer. Here are three of the most prevalent:

Your Website
Websites have become a crucial part of a business’s long-term success online for a number of reasons. According to Infront Webworks, 81% of shoppers complete online research before making a purchase. This makes it even more important for businesses to create a comprehensive website that is easy to use and appealing to its target audience. The use of keywords, good content, referral sites and more are all factors that can increase the chances of your website popping up during an initial research. There are a number of good articles online on how to make your website user and SEO friendly. It is worth the time to research as things change all the time.

Social Media
Most marketing and public relations professionals will likely agree that social media has drastically shifted how marketing works. I think it was about 12 years ago when our first client asked us to help them establish a Twitter platform. We actually brought in a consultant to teach us how to teach our clients. With social media properties like Twitter bringing in more new users each day, there are a variety of opportunities for businesses and marketing professionals to engage with their target audience. This can help with attracting new customers and getting a better understanding of what your audience is looking for. To be successful, or to help you clients be successful at social media you will need a strategy. A great place to go for information on all things social is https://www.socialmediaexaminer.com.

Digital Marketing Opportunities
In recent years, more opportunities have come forward for a variety of digital marketing opportunities. From placing advertisements on Google to implementing social media promotional campaigns, marketing professionals have more options than ever before. Dedicating time to understand how to best use these tools and create a comprehensive digital marketing strategy is well worth the time.

As our business world continues to become increasingly digital, it important to understand the best and most effective way to build an online presence for your business. To learn more about how you can master your digital marketing efforts, visit us at sterlingkilgore.com. We have some great case studies on how we have helped clients become famous through a solid online strategy.