by Sterling Kilgore | Dec 8, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
The ever-changing face of social media over the last 20 years has been one of the defining elements of our culture. It is more and more common for content to be delivered via an app or a website, especially with the proliferation of affordable smartphones. As cameras...
by Sterling Kilgore | Nov 17, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
If your marketing strategy is struggling to get off the ground, make sure it is augmented with a sound social media strategy. There are several reasons why having a social strategy is a boost for your marketing efforts. Here are three: Target Marketing Opportunities...
by Sterling Kilgore | Nov 13, 2020 | Blog, Public Relations, Sterling Kilgore
It’s no secret that marketing is always important when it comes to building a business. What many professionals may not know is the impact that public relations also has on building brand. A public relations initiative offers advantages not found with other marketing...
by Sterling Kilgore | Nov 11, 2020 | Blog, Marketing, Sterling Kilgore
Books have always been a go-to resource for professionals to improve their skills. The following list includes four excellent business books to read if you haven’t already, re-visit if you have, and keep them on your shelf for reference – and when you need...
by Sterling Kilgore | Oct 13, 2020 | Blog, Marketing, Sterling Kilgore
Ever since I was eight years old and read Charlotte’s Web, a children’s novel written by American author E.B. White, it has remained one of my favorite books. I read it to my children and to my classroom when I was a teacher years ago. If you haven’t read it, you...
by Sterling Kilgore | Oct 12, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore
In today’s workforce, one of the most common ways for professionals to increase their knowledge of an industry is by reading books from leaders and innovators in the industry. Using books to learn more about one’s industry can not only help them improve their skills...
