by Sterling Kilgore | Jun 22, 2022 | Blog, Marketing, Public Relations, Sterling Kilgore
In this blog series, I am sharing stories my Dad shared with us as we were growing up about business—and now I see about life. Dad loved business. He loved sales in particular and through his experiences selling and brokering scrap and steel for 39 years across the...
by Sterling Kilgore | May 16, 2022 | Blog, Marketing, Public Relations, Sterling Kilgore
Media interviews are a great way to get your company noticed by a wide audience. Opportunities for media interviews don’t come along every day. When they, do preparation is key to successfully promoting your company’s message and establishing yourself as an industry...
by Sterling Kilgore | Jan 18, 2021 | Blog, Marketing, Social Media, Sterling Kilgore
As marketing continues to evolve, the discipline has led to a variety of approaches that are often confusing. Two of the more common approaches include business-to-business marketing and business-to-consumer marketing and as the lines between these two continue to...
by Sterling Kilgore | Jan 15, 2021 | Blog, Marketing, Sterling Kilgore
With more competition than ever before, companies are under more pressure to establish themselves as a leader in their industry. One of the most important step you can take is to have a blog that your contribute to frequently on your website. Doing so can provide a...
by Sterling Kilgore | Dec 16, 2020 | Blog, Marketing, Sterling Kilgore
Most individuals have likely used the art of persuasion at some points in their lives, whether through school or a career. It certainly is a major influence on marketing. To get the most out of persuasion within your marketing efforts, here are seven things to...
by Sterling Kilgore | Dec 10, 2020 | Blog, Marketing, Sterling Kilgore
We all know the bottom-line goal of all companies is to turn a profit, which is why is an important element of any product’s success. You could possess the singular superior product in any marketplace and still succumb to inferior products if you lose the...
