by Sterling Kilgore | Jan 18, 2021 | Blog, Marketing, Social Media, Sterling Kilgore
As marketing continues to evolve, the discipline has led to a variety of approaches that are often confusing. Two of the more common approaches include business-to-business marketing and business-to-consumer marketing and as the lines between these two continue to...
by Sterling Kilgore | Dec 8, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
The ever-changing face of social media over the last 20 years has been one of the defining elements of our culture. It is more and more common for content to be delivered via an app or a website, especially with the proliferation of affordable smartphones. As cameras...
by Sterling Kilgore | Nov 17, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
If your marketing strategy is struggling to get off the ground, make sure it is augmented with a sound social media strategy. There are several reasons why having a social strategy is a boost for your marketing efforts. Here are three: Target Marketing Opportunities...
by Sterling Kilgore | Oct 8, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
The evolution of marketing and business has led to the rise of different specialties within the industry itself. One of the specialties that have taken on a new level of significance is search engine optimization, which is also commonly known as SEO. In its most basic...
by Sterling Kilgore | Sep 15, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
Anyone who uses the internet on a consistent basis will likely be exposed to a number of digital advertisements each time they are online. Digital advertisements are just one of the many growing areas within the digital marketing realm. The growth of digital marketing...
by Sterling Kilgore | Sep 10, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
Search engines like Google and Yahoo continue to have a profound impact on digital marketing efforts and do not show signs of slowing. Users on search engines have the ability to find answers to nearly any question that they may have. In recent years, search engines...
