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Sterling Kilgore | Public Relations and Marketing Strategy
What Is The Difference Between Marketing & Public Relations?

What Is The Difference Between Marketing & Public Relations?

by Sterling Kilgore | May 27, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore

You have probably heard about the significance of incorporating marketing and public relations strategies in a business’s promotional efforts, but may not completely understand how they differ. While the terms are often used interchangeably, marketing and public...
What Are Great Marketing & Public Relations Publications?

What Are Great Marketing & Public Relations Publications?

by Sterling Kilgore | May 21, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore

The internet has introduced its users to access to information about nearly any topic that comes to mind. From common topics like sports to industry-specific news, the internet connects its users with relevant, useful information. The ease of access has not only...
Promoting Your Brand From Home

Promoting Your Brand From Home

by Sterling Kilgore | Apr 22, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore

The continued coronavirus outbreak has led countless businesses to close physical locations until further notice. Because of this, many professionals are working remotely for the first time. For those working in marketing and public relations, working from home can...
Finding Influencers In Your Industry

Finding Influencers In Your Industry

by Sterling Kilgore | Apr 16, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore

Most people who work in marketing or are active on social media have likely heard about industry influencers. While most people know about influencers, it can be a little confusing as to who they are, and how they work within the business world. In its most basic...
Fitting Public Relations Into the Marketing Mix

Fitting Public Relations Into the Marketing Mix

by Sterling Kilgore | Mar 24, 2020 | Blog, Public Relations, Sterling Kilgore

According to market analysts, one of the key differentiators in today’s marketplace for corporations looking to retain and expand its client base is a value-added customer experience and the relationships that result. Companies actively offering advice that assist its...
Four Characteristics of A Successful Business

Four Characteristics of A Successful Business

by Sterling Kilgore | Mar 20, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore

Anyone who has started or currently owns a business will likely agree that it can be both exciting as well as difficult to maintain long-term success. There are countless challenges that a business can potentially face over time, including increased competition or...
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