by Sterling Kilgore | May 27, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore
You have probably heard about the significance of incorporating marketing and public relations strategies in a business’s promotional efforts, but may not completely understand how they differ. While the terms are often used interchangeably, marketing and public...
by Sterling Kilgore | May 21, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore
The internet has introduced its users to access to information about nearly any topic that comes to mind. From common topics like sports to industry-specific news, the internet connects its users with relevant, useful information. The ease of access has not only...
by Sterling Kilgore | Apr 22, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore
The continued coronavirus outbreak has led countless businesses to close physical locations until further notice. Because of this, many professionals are working remotely for the first time. For those working in marketing and public relations, working from home can...
by Sterling Kilgore | Apr 16, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore
Most people who work in marketing or are active on social media have likely heard about industry influencers. While most people know about influencers, it can be a little confusing as to who they are, and how they work within the business world. In its most basic...
by Sterling Kilgore | Mar 24, 2020 | Blog, Public Relations, Sterling Kilgore
According to market analysts, one of the key differentiators in today’s marketplace for corporations looking to retain and expand its client base is a value-added customer experience and the relationships that result. Companies actively offering advice that assist its...
by Sterling Kilgore | Mar 20, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore
Anyone who has started or currently owns a business will likely agree that it can be both exciting as well as difficult to maintain long-term success. There are countless challenges that a business can potentially face over time, including increased competition or...
