by Sterling Kilgore | Jun 22, 2022 | Blog, Marketing, Public Relations, Sterling Kilgore
In this blog series, I am sharing stories my Dad shared with us as we were growing up about business—and now I see about life. Dad loved business. He loved sales in particular and through his experiences selling and brokering scrap and steel for 39 years across the...
by Sterling Kilgore | May 16, 2022 | Blog, Marketing, Public Relations, Sterling Kilgore
Media interviews are a great way to get your company noticed by a wide audience. Opportunities for media interviews don’t come along every day. When they, do preparation is key to successfully promoting your company’s message and establishing yourself as an industry...
by Sterling Kilgore | Nov 13, 2020 | Blog, Public Relations, Sterling Kilgore
It’s no secret that marketing is always important when it comes to building a business. What many professionals may not know is the impact that public relations also has on building brand. A public relations initiative offers advantages not found with other marketing...
by Sterling Kilgore | Oct 12, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore
In today’s workforce, one of the most common ways for professionals to increase their knowledge of an industry is by reading books from leaders and innovators in the industry. Using books to learn more about one’s industry can not only help them improve their skills...
by Sterling Kilgore | Aug 18, 2020 | Blog, Marketing, Public Relations, Social Media, Sterling Kilgore
The act of storytelling is human at its core. It’s our oldest form of passing information and is no less important to us as a society today than it was during the dawn of civilization. Great stories can entertain us, exhilarate us, or even bring us to tears....
by Sterling Kilgore | Jul 17, 2020 | Blog, Marketing, Public Relations, Sterling Kilgore
For countless industries around the world, the coronavirus pandemic has significantly shifted the way that their businesses function. How you communicate is certainly one of them. With the coronavirus leading to a remote work environment or to implement social...
