by Sterling Kilgore | Dec 10, 2020 | Blog, Marketing, Sterling Kilgore
We all know the bottom-line goal of all companies is to turn a profit, which is why is an important element of any product’s success. You could possess the singular superior product in any marketplace and still succumb to inferior products if you lose the...
by Sterling Kilgore | Dec 8, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
The ever-changing face of social media over the last 20 years has been one of the defining elements of our culture. It is more and more common for content to be delivered via an app or a website, especially with the proliferation of affordable smartphones. As cameras...
by Sterling Kilgore | Nov 17, 2020 | Blog, Marketing, Social Media, Sterling Kilgore
If your marketing strategy is struggling to get off the ground, make sure it is augmented with a sound social media strategy. There are several reasons why having a social strategy is a boost for your marketing efforts. Here are three: Target Marketing Opportunities...
by Sterling Kilgore | Nov 13, 2020 | Blog, Public Relations, Sterling Kilgore
It’s no secret that marketing is always important when it comes to building a business. What many professionals may not know is the impact that public relations also has on building brand. A public relations initiative offers advantages not found with other marketing...
by Sterling Kilgore | Nov 11, 2020 | Blog, Marketing, Sterling Kilgore
Books have always been a go-to resource for professionals to improve their skills. The following list includes four excellent business books to read if you haven’t already, re-visit if you have, and keep them on your shelf for reference – and when you need...
